The weekend campaign is starting. There are price changes on hundreds of products. Store personnel spend hours going through the shelves, removing old price tags and putting new ones on. Moreover, this process, which is done during busy hours, is a strain on both the customer and the employee. Paper labels wear out, get mixed up, and are put on the wrong shelves. When the customer comes to the cash register and encounters a different price, tension is inevitable.
Every store employee knows this process. It is laborious in every way. However, it is time to break this cycle. Electronic price tags not only eliminate this operational burden, but also take efficiency to a new level.
Compared to the traditional pricing process, the difference of the electronic system is simply “fascinating”. You only need to press one button to change the price of hundreds of products. Thanks to this technology that works integrated with your ERP or POS system, the price change is reflected on all shelves in seconds. No shelf attendant has to carry labels.
This saves time, labor and errors. That's why electronic price tags are not just a digital tool, but a strategic investment for a store.
Zero paper waste: Thousands of pages of paper are prevented from being used each year. Sustainability goals are supported.
Zero manual label change: Staff saves time and focuses on more important work.
Zero price error: Price tags and cash register prices match exactly. Customer confidence increases and complaint rates decrease.
These three items are among the issues that directly affect in-store efficiency. The difference is dramatic, especially in stores with a high number of Stock Tracking Units (STUs).
Reports from many global and local retail chains show that:
Electronic price tags, increasing pricing efficiency by 50 times.
The error rate due to pricing decreases from %3 to %0.01.
This is not only operational success; it also means a significant improvement in customer experience. The price on the label matches the price at the cash register, which strengthens customer trust. Customer loyalty is everything in retail.
Electronic price tags are suitable for every store, but in some sectors the impact that makes a difference is felt much faster:
Supermarkets: It is one of the most profitable sectors due to the high number of products and frequent price changes.
Electronics stores: Fast data transfer provides a great advantage in stores where technical specifications and promotions need to be constantly updated.
Pharmacies and health markets: Due to legislation, prices of medicines and medical products that change frequently need to be updated quickly.
DIY stores: Central control makes a difference in operations carried out in large store areas.
Book and stationery chains: Easy management of product-based seasonal campaigns is possible.
Modern price tags no longer just show the product price. They interact with the customer with content such as QR codes, campaign alerts, product information. They can also be integrated with in-store processes such as stock status, order management, and staff guidance.
This makes electronic labels not just a digital device, but a key player in smart retailing.
Electronic price tags put an end to paper clutter, simplify operational processes and measurably increase store efficiency. With the three-zero principle, zero error and zero loss, ensuring high customer satisfaction and strong brand perception is no longer a dream.
Now is the time to place not only your products but also efficiency on the shelves in your store.