What is an Electronic Shelf Label System and How Does It Work?
As competition in the retail sector increases day by day, stores need to develop a more efficient and effective management process. At this point, electronic shelf label (ESL) technology comes into play.
Among the innovations that technology has offered to the retail sector: electronic label systems It has an important place. These systems, which replace traditional paper labels, allow for quick, accurate and efficient management of in-store pricing. So, what is an electronic label system and how do these systems work?
Electronic shelf labelis a technology that displays product information digitally and replaces price tags on the store shelf. Electronic labeller offers the ability to manage price updates and other information remotely, saving time and effort spent on label changes.
Electronic shelf label system, operates over a wireless network controlled by a central server within the store. This system retrieves product information from a central database and sends it to the shelf labels via low-energy wireless communication technologies. Commonly used technologies include RF (radio frequency) and IR (infrared).
The electronic shelf label system is an innovative solution that modernizes business processes in the retail industry and makes store operations more efficient. ESL technology, offers retailers the opportunity to save time and money, reduce error rates and implement a more dynamic pricing strategy.