Retail is no longer just about displaying products; it's about providing a customer journey focused on knowledge, experience, and trust. Customers want access to clear, reliable, and up-to-date product information when making purchasing decisions.
Electronic shelf labels are redefining in-store communication as smart technologies that meet this need.
Traditional paper labels have been used for years to display price and product information. However, as product variety increases, the limitations of this method have become more apparent.
Price updates, campaign periods, and changes to product features are now moving too quickly to be managed manually.
Electronic shelf labels (ESL) instantly update product information via a central system, ensuring accurate, up-to-date, and consistent information flow across all stores. This increases customer satisfaction and boosts operational efficiency for brands.
Electronic shelf labels not only display prices, they also become digital showcases that reflect the product's identity.
These labels with e-ink technology provide easy readability in all lighting conditions thanks to their high-resolution displays.
The following information can be clearly presented on labels:
Product name, price and unit price
Campaign or discount information
Origin, certification or content information
Access detailed information via QR codes or NFC connections
Thanks to these features, customers can access transparent and reliable information about the brand while simultaneously examining the product.
The in-store experience begins with visuals. Color, typography, and iconography are the most important elements that direct customer attention.
Electronic shelf labels integrate this visual layout with the brand's identity.
Campaigns, special prices or new product highlights can be visually highlighted thanks to color e-ink displays.
This is a powerful tool to attract customer attention to the right product.
In addition, the minimalist design provides a tidy and modern look on the shelves, reinforcing the brand's professional stance.
Electronic shelf labels It is designed to suit different sectors, not just a specific type of retail.
Tech stores: Model comparisons, specifications, warranty information
Cosmetics and personal care: Color variations, ingredient information, allergen warnings
DIY stores: Product dimensions, instructions for use, stock information
Fashion and textile stores: Size options, fabric content, sustainable production notes
This versatility makes electronic shelf labels a suitable digital transformation tool for any type of retail operation.
Exchanging prices or information with paper labels is a time-consuming process.
Each change requires the assignment of personnel, which creates both time and cost loss.
Electronic shelf labels completely digitize this process:
Prices and product details are updated from a single center within seconds,
The risk of incorrect pricing is eliminated,
Employees can focus on customer experience rather than operational tasks.
Additionally, features such as dynamic pricing and campaign management allow retailers to react instantly to market conditions.
Another important advantage of electronic shelf labels is their contribution to environmental sustainability.
Reducing the use of paper, ink and plastic reduces the carbon footprint of stores.
E-ink displays only consume energy during information updates, which means years of uninterrupted use thanks to their long-lasting battery structure.
In this way, both nature is protected and energy costs are reduced.
Electronic shelf labels are no longer a novelty but are becoming a standard in the future of retail.
When accurate information, impressive visuals, and operational efficiency come together, stores optimize their own processes while providing their customers with a better shopping experience.
With the electronic shelf label systems offered by blu.xone, every product, every piece of information and every price can now be managed smartly, quickly and error-free.
